ROZEE.PK’s Basanti on the roads of Lahore official logo

ROZEE.PK has come up with a brilliant idea of advertising that has been successful gaining attention of the local public who are still unaware of the company. ROZEE.PK has acquired a rickshaw (a form of transport in Pakistan) and named it Basanti. The rickshaw runs on CNG and has a GPS tracking system that is used to track its location. Glorified with‘s pictures on it, the rickshaw is red in color and gives a smooth, comfortable ride. It has a message written in Urdu “Jiddi rozee nahin – odha kuch nahin”, claiming “One who does not have a job does not have anything”. This form of advertising has been much appreciated by the public as well as industrialists. It is not only marketing, but also catering to society need of “green” transportation.
This advertisement has brought about a new wave of creative marketing, thus giving online companies the chance to reach local public. Though it is a costly endeavor, it is something that is sure to bring long term benefits to the company. Everyone out there is always looking for a better job, and most of the time, they don’t know the best place to apply for the jobs. would appear as the perfect platform for such people to go through hundreds of jobs and simply post their CVs for any job posting that they are interested in. Not only does the company give opportunities to job seekers, but now employers have also got a great platform for recruiting their targeted employees. Basanti could be company’s ride to success!

About ROZEE.PK is currently Pakistan’s number 1 job job portal. It is an online portal that lists thousands of jobs from companies all over the Pakistan. It has made many careers for people who found it difficult to obtain a job through classified ads. With, you no longer have to send application forms via post; neither do you have to visit the company for dropping your CV. All you have to do is visit and submit or create your profile. Upload your CV or pay for obtaining a CV made by experts. With, you can get jobs in any city of the country.

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  1. There Are 2 Responses So Far. »

  2. zulfi [Jan 22, 2011]

    are you a doctor searching for jobs in UK? need visa to work there? Visit for thousands of jobs from 1000s of employers in UK.

  3. zulfi [Jan 22, 2011]

    Thats really funny! looks like the company is making fun of itself.

    Anyways if you need to advertise your products and services in Pakistan, go to It’s a very professional site and you will happy to find out.

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