shafiq.pk - Latest Technology Updates » Money

Khosla Ventures Invested $12Million in Hunch

saleem — Mon, 15 Mar 2010 17:28:34 +0000

Khosla Ventures have Invested $ 12 Million in Hunch which is known as “Recommendation Engine” followed by partner Gideon Yu, who became the part of Khosla Ventures last year which was formerly Facebook’s CFO. Now he is joining Hunch as a board of directors, which is a part of the deal. Presently Hunch’s Value is around $52 Million.

Caterina Fake the co-founder of Hunch told about the Hunch. Fake says that Hunch, which is a new company and is not more than a year old, now has huge data to work with in making recommendations. she says, users have replied almost 50 million questions on Hunch since its launch, and the company is using the data to make better and better recommendations.

You can find more details at TechCrunch

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Facebook Expected to Earn 2 Billion d During 2010

saleem — Sun, 07 Mar 2010 07:53:17 +0000

In the evening of 3rd March, the Wall street journal published an article Which covers a lot of familiar information about Facebook’s past. Of course , the article says that Facebook executives have “discussed how they can generate revenues for 2010 that could hit between $1.2 to $2 billion” . The article also describes that Facebook is working on a tool for sharing your physical location with Facebook.

Facebook is the world’s largest social network site, with over 400 million users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students.

AdSense Testing New ‘Ajaxified Slider’ Ads

Shafiq Rehman — Thu, 13 Dec 2007 18:09:41 +0000

Today I saw two arrows next to “Ads By Google” in one of my Adsense Ads. After spending some time on researching I found out that this is the Google’s upcoming feature in adsense for publishers. These ads are not activated yet on every publisher’s account because google engineers are testing it on different accounts.Clicking on these arrows, visitors can scroll up and down to see more contextual ads while staying on the same page. I think they are using AJAX Technology in these slider ads. Google is improving its ads technology day by day as we have seen lot of improvement in the Google Adsense in the year 2007.

Some of them are Optimization Tips, Rounded Corners, Ad Management & payments through Western Union.

I hope that publishers will get more and more $$$ with this cool feature once it is rolled out to production servers.

AdSense Optimization Tips & Tricks

Shafiq Rehman — Tue, 11 Dec 2007 05:48:32 +0000

Google Adsense is no doubt the world’s best ad network in contextual advertising. You can generate more revenue than that you are currently earning with just few fine tunings. Google held a webinar for AdSense publishers in July, 2007. They gave out some great adsense optimization tips that they have gathered over the past few years. The original Webinar transcript is very lengthy, so here’s a quick summary:

Ad Location – “the middle, above the fold location perform best.” Also “if you have an article page with a long body of text, the bottom of that article is actually pretty successful”
Ad Formats – “the top three formats are the 336×280 that you see on the page; the 300×250 medium rectangle; and then the 160×600 wide skyscraper.” Additionally “the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user.”
Ad Colors – Pick colors that blend well with the site. Matches the background color, and compliments the site. Make them feel like a part of the site. They give an example where a customer went from blended background to yellow, and clicks dropped 65%
Ad Blindness – if the colors stick out too much, readers may immediatly identify them as ads and not even look at them. Also frequent readers may stop reading ads so you could alternate positioning and colors to get their attention. “The more you blend in with the site, the less chance that ad blindness will occur.”
Experiment – this was a big theme in the webinar echoed by all experts. Use channels to test different colors, positioning, and formats to find out what works best. They show that you can more than double your revenue just by finding the right color, position, format combo.
Image Ads – If you want to maximize revenue they recommend turning them on. I personally disable them in my account, because I find them too distracting/annoying to the user. Yes you may increase your CPC, but you will probably decrease impressions over time.
Link Units – Don’t take up much space, and also “allows the user to refine what they’re interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they’ll be able to specify that they’re interested in that specific topic and get a lot more options and variety on the ads that might appear.” I also bet google remembers what they click on and then tries to generate better ads for the page… just my speculation.
AdSense For Search – You can use this for your site search, and you get a percentage of ad clicks.
Never click on your own ads – One of the callers asked the question “I was just noticing that someone asked about clicking on their own ads and it says you’re not supposed to. And I don’t remember reading that. And I occasionally do click on the ads… So is that detrimental in some way?” – I can’t believe they said that to google. Google’s response was: “Yes, that’s sort of chief among the terms and conditions”.
Impression Counter – Google confirmed that Page Impressions are counted when a public service ad (or alternate ad url or color) is displayed.
Your site is unique – all these things may not matter, the best location, format, and color is different for every site. So again, go experiment.

Haven’t signed up for AdSense Yet?

Best wordpress plugin for adsense

Shafiq Rehman — Tue, 04 Dec 2007 17:48:43 +0000

Google AdSense is probably one of the most popular and the best revenue generators in the planet to generate revenue from your blogs. You have already heard the stories about bloggers-genies, who manage to turn their blogs into cash machines overnight. To embed & manage adsense ads on your blog, you need a plugin to control ads on your articles globally.

There are lot of wordpress plugins out there to mange adsense ads into your articles, but I am writing about the most efficient and easy to mange plugin which is Adsense-Deluxe

About Adsense-Deluxe: AdSense-Deluxe is an easy-to-use plugin for WordPress 1.5+ (including WP 2.0) for quickly inserting Google or Yahoo! ads into your blog posts, and managing when and where those ads are displayed.

Features:

Use simple HTML comments for embedding AdSense or Yahoo! Publisher Network ads in a WordPress post
Choose from any number of ad styles and format on a post-by-post basis
Globally change ad styles
Selectively disable display of individual ad styles or all ads
Integrated AdSense Preview tool (a sandbox) for seeing what ads will appear on a given page. (Stand-alone AdSense SandBox Tool also available)
All settings configured through WordPress Options interface (no knowledge of plugins or PHP required)
Easily test different ad formats and color styles across (all, or) a range of blog posts.
(Optionally) Apply CSS formatting to the AdSense code.
Does not display live ads when editing a page, instead placeholders are shown.
Ads are EXCLUDED from RSS feeds — even if you have full-text feeds enabled. (new in v0.3)
Preview your ad blocks from the AdSense-Deluxe options page (in case you forget what the ad style looks like), and ads can be clicked without penalty since they use a test account.
Support for wp-tiger-admin plugin’s CSS in post/page editor QuickTags

More details at adsense-deluxe site

How to Make Money with google adsense

Shafiq Rehman — Tue, 27 Nov 2007 18:11:06 +0000

You will find a lot of eBooks for sale on the Internet with promises like “What Google Never Told You about AdSense!” or “Get rich fast with google adsense“. I’d like to call bullshit on that, since Google actually has a lot of quality information. If you look in the right places. Besides, the Internet is full of specialized snippets on the subject.

Truth is that you can get rich but it needs lot of hard work, tons of visitors to your site and better understanding of SEO (search engine optimization). I am a bit reluctant to promise you riches beyond belief, but a monthly payout of a couple of hundred dollars and up should be easily within reach with a modest amount of visitors.

What you want is to make more people click on google adsense ads, and here’s how to do it!

Develop a content rich site/blog
Get listed by the major search engines including google, yahoo and msn
Select the right placement for your ads (in between your content)
Select the right type of ads (square ads normally performs better)
Blend your ads with your sites contents
Track your performance with channels.
Earn Money!

Stay tuned for more details

shafiq.pk - Latest Technology Updates » Money

Khosla Ventures Invested $12Million in Hunch

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